Provocative, punchy and important, this is one of the essential classics of modern feminist literature.

The bestselling classic that redefined our view of the relationship between beauty and female identity.

Every day, women around the world are confronted with a dilemma – how to look. In a society embroiled in a cult of female beauty and youthfulness, pressure on women to conform physically is constant and all-pervading. In this iconic, gripping and frank exposé, Naomi Wolf exposes the tyranny of the beauty myth through the ages and its oppressive function today, in the home and at work, in literature and the media, in relationships between men and women, between women and women. With pertinent and intelligent examples, she confronts the beauty industry and its advertising and uncovers the reasons why women are consumed by this destructive obsession.

‘Essential reading.’
Guardian

‘A smart, angry, insightful book, and a clarion call to freedom. Every woman should read it.’
Gloria Steinem