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Generation Z is changing everything. The businesses we're used to are largely not suited to selling or promoting products in the way Generation Z is used to buying. Companies usually recruit new employees in the wrong places for Generation Z, and HR managers who are 20 years older do not always understand what this generation needs and expects from employers and senior colleagues.

Companies that quickly understand the characteristics of Generation Z, adapt and manage to gain its loyalty will lead their industries for the next 15 to 20 years. Those that fail to adapt will inevitably die out. All of us need this new knowledge today, because right now, as they grow up, Generation Z is becoming a share of the labour market and the fastest growing consumer group.

Zconomics is the most comprehensive guide to interacting with Generation Z youth. This book will help you understand how leaders should adapt their sales, marketing, product, growth, hiring, and human resources strategies to claim the loyalty and purchasing power of this influential and important generation of consumers, workers, and trendsetters. Zeconomics is a practical, experience-based guide to understanding and seamlessly incorporating the new generation into all aspects of your business, backed by over 60 specialised studies.

This audiobook was produced with the support of an Institutional Support Grant provided by the Ukrainian Book Institute.

Recorded at the Tak Treba Production Studio Duration: 10 hours 23 minutes 19 seconds

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