National print and online publicity campaign Trade and online advertising Targeted outreach to Japanese interest outlets and Zen centers BLAD mailing, as well as e-galleys and other advance marketing materials Giveaway and social media campaign on-publication

Formed by a convergence of the Buddha’s teachings with Taoism and local tradition, Zen has had a profound impact on the art and culture of Japan. As a philosophy, Zen promotes a recognition of emptiness and impermanence. As an aesthetic, it is marked by striking simplicity and a reverence for space. It operates on the principle of wabi-sabi, the harmony found in all things transient and imperfect. Countless Japanese artists, artisans, and designers have engaged with the Zen tradition, their work the fruit of its wisdom. Author Gavin Blair has spent nearly two decades as a writer and journalist in Japan. In these pages, he shows how Zen has found expression in all aspects of Japanese culture, be it the tea ceremony, origami, or bonsai. Gorgeous full-colour photographs highlight the simple beauty of the Zen aesthetic, from the hanging noren curtains that adorn entrances and doorways, to the intricate craftwork of a wagasa umbrella. Together these images speak to the quiet power of Zen. Above all, Zen is an invitation to contemplate the mind, to cultivate harmony with nature and ease through understanding. This book is for any reader who is curious about Japanese culture and the Zen tradition.