Writing for the web is unlike other types of writing you may undertake at work. It requires a different thought process and different techniques. If you have never written for the internet, or you lack experience and confidence in this area, this book is for you. It includes jargon-free quick tips on how to create readable, accessible text that caters for the way people read online material. Includes sections on reading on the internet, planning to write, writing for the web, improving readability and usability, writing for the intranet, creating a web style guide and writing e-mails.