A comprehensive guide to design management and product development

A winning design plays a key role in the success of a product and its profitability. Winning by Design is a book based on the research of 100 companies around the globe. It shows examples of good design through illustrations, while offering guidance on design management and product development. It serves as an in-depth textbook for those studying or working in management, design, and marketing. Design's impact on innovation and competitiveness are explored, as is the merging of good design and manufacturing.