Book Whose Track Is It?
Publicity
- Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ, Booklist, Kirkus, Shelf Awareness, Horn Book)
- Mail to long and short lead media contacts
- Pitch reviews and interviews to appropriate blogs and websites
- Pitch launch press release to PW on Albatros Media’s arrival in the U.S.
Marketing and promotion
- Send checklist for online journals, influencers, bloggers, review centers
Digital
- Social media content, where appropriate
- Include in themed Pinterest boards
School and library marketing - Conferences
- TLA, NSTA, ALA (and other shows, as appropriate)
- Presentations to library selector groups in Chicago, New York, Boston, Washington D.C.
Submit for awards as appropriate
A story of a lost little fawn. Following a trail of his mom in the soil we can learn a lot about the animals in the forest and their footprints. An exciting exploration with animals hidden under the flaps.
A little fawn gets lost in the forest . . . Anxious and confused, he leaves in search of his mom, following a trail in the soil of the forest. But were these tracks really left by Mother Deer? Maybe someone else went this way. On his expedition, the fawn learns a lot about all kinds of animals. What makes the squirrel such a great climber? What do the tracks of a horned owl look like? Do you know which
animal is the quietest when it’s moving? Or how a duck uses its legs to swim? If you help the fawn find his mom, a surprise will await you under every flap. And maybe you will recognize some tracks left in the soil or in the snow on your next walk!