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About the book:

This is a practical guide, particularly for executives, on how to implement changes in business and how to deal with challenges, how to work with your mistakes, how to cope with bureaucracy and keep up with the times. At the same time, it is a memoir of one of the most influential leaders in the world, a private story about growing from an introverted publicist to the vice president of innovation of a large company.

About the author:

Beth Comstock is a director at Nike, former vice president of innovation at General Electric, and a board member of The National Geographic Society. Forbes magazine named Beth Comstock one of the most influential women in the world.

Reviews:

«Beth Comstock has written a great book full of insights and lessons from her hugely successful career. It has a lot of useful advice for any leader and is written in an easy-to-read style that makes it a pleasure to read."

– Phil Knight, founder of Nike, bestselling author.

«This book is full of wise thoughts on how to succeed in a bureaucratic company and then transform it into an innovation machine. Beth Comstock is one of today's most effective and respected managers, and she tells the fascinating story of her achievements at General Electric and how she pushed through a large number of important changes.

– Adam Grant, American psychologist, professor at the Wharton School of Business, author of three bestsellers.