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Why do some people easily refuse temptations, while others are unable to resist them? The author of the book, having collected the latest scientific data, proves that people who have difficulty resisting temptations are physiologically and biochemically different from those who do not have these problems. Due to genetic characteristics, these people have different distribution and functioning of neurotransmitters, substances that regulate brain function. The disorders are different: some people constantly lack a sense of pleasure, while others experience such strong emotions from pleasant things that they cannot resist them. But the outcome is the same: the "animal" part of the brain, the limbic system, which requires pleasure right here and now, often prevails over the "smartest" zone, the prefrontal cortex, which remembers that instant gratification threatens big life plans. There are many tests in the book, and although the results of these tests do not tell us whether you have "bad" variants of self-control genes or how their influence is combined with environmental factors, indirectly, we can assume which systems in your brain are not working quite right. The last part of the book is recommendations on how you can effectively resist temptations for you and achieve long-term goals despite problems with self-control.