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Who is a producer and what is their job? Why did Hollywood cinema conquer the world, and how do the Ukrainian and Russian film industries differ from the American one? How do people make and lose billions on ideas and creative solutions? Media is a unique area of business where financial and production aspects are combined with creativity. You are holding the first book in Ukrainian, which tells in detail, from the inside, about cinema and television, how TV series and films are invented and created, and how producers help shape the lifestyles of millions - and, as a result, the world around us.

Alexander Rodnyansky has learnt all the secrets of the media business from his own experience: He was a documentary filmmaker, ran media companies in Ukraine (1+1) and Russia (CTC) and produced more than 30 feature films, including East & West by Régis Varnier, Driver for Vera; by Pavlo Chukhrai, «Jane Mansfield's Car» by Billy Bob Thornton,  «Elena» and «Leviathan» by Andrey Zvyagintsev, &Cloud Atlas by Andy and Lana Wachowski and Tom Tykwer, Sword Kills and Sin City 2: A Woman Worth Killing For by Robert Rodriguez and others.