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Mass digitalisation is increasingly penetrating various spheres of life and becoming an integral tool in election campaign technologies. The classic B2C campaigning methods will finally be relegated to the background. This book contains analyses of the use of information technology in the 2019-2020 election campaigns. This guide will be of interest to those who are just thinking about a political career, as well as to those who have already had more than one successful election campaign. For candidates, political technologists and a wide range of readers interested in new electoral technologies.

«Over the past year, election campaigns have been changing dynamically. The confrontation in the online world has taken centre stage. To win elections in a smartphone, you need to understand the rules by which they are held." - Sergey Shcherbyna, editor-in-chief of RBC Ukraine

«Elections in a smartphone» — is a purely applied and accessible text. Literally, it is an alphabet, a desktop manual, a campaign that is made for you, — on your fingers. «Truskavets courses on paper», if I may say so.