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The book is based on a multi-year study aimed at formulating the main principles of doing business in adverse conditions. Based on rigorous scientific findings, the authors formulate hypotheses that are then confirmed or refuted by facts. Why do some companies thrive in times of economic instability, while others fail? What features distinguish leaders who successfully overcome negative circumstances from those who cannot? In searching for answers to these questions, the authors come to unexpected conclusions... After reading this book, you will learn how to win in any, even the most extreme, conditions, how to find the right path and build a great company that is capable of not just reacting to events but creating them. The publication is a practical guide for entrepreneurs, business owners, top managers and those who want to become great by choice. For a wide range of readers.