This book offers a critical road map for understanding and researching "social innovation media"--initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, Indigenous peoples, human rights, and environmental issues, the book takes a close look at the guiding principles, assumptions, goals, practices, and outcomes of these experiments, revealing the challenges they face, the components of their innovation, and the cultural economy within which they operate.