Book Management of internal communications of enterprises. Theory, methodology, and practice

Real title: Управління внутрішніми комунікаціями підприємств. Теорія, методика, практика
Product code: 840216

Book Management of internal communications of enterprises. Theory, methodology, and practice

Real title: Управління внутрішніми комунікаціями підприємств. Теорія, методика, практика
Product code: 840216
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The monograph is devoted to the development of the organisational and economic foundations of internal communications management at enterprises in the context of transformation of industry markets. The scientific and methodological approach to the selection of management decisions based on the diagnosis of the state of internal communication processes is presented. The theoretical and methodological approach to defining communication strategies has been improved. A methodological approach to building an economic and mathematical model for optimising the choice of management decisions has been developed and scientifically substantiated. The foundations of the organisational and economic mechanism for managing internal communications of an enterprise are formed.

Designed for scientists, teachers, postgraduates, students, and managers of enterprises.

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197
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