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The monograph is devoted to the development of scientific and theoretical foundations, methodological approaches and practical recommendations for marketing management of small trade enterprises. The modern scientific approaches to understanding the essence of the concept of "marketing management" are revealed. Problems and trends in the development of small trade enterprises have been identified. The structure of the marketing management process has been improved. The status and conditions of activity of small trade enterprises have been determined. The organisational and economic factors and contradictions of marketing management have been identified. The level of marketing management of small trade enterprises has been evaluated. The features of formation of the benchmarking process in small trade enterprises have been clarified. The internal and external blocks of forms of realisation of the effective marketing management have been developed. The efficiency of marketing management of a small trade enterprise has been evaluated. The publication is recommended for scientists, postgraduate students, students of economic educational institutions and practitioners involved in the marketing management of small trading enterprises.