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The monograph highlights the theoretical and methodological foundations and practical recommendations for managing information flows of tourism enterprises. The paper proposes a comprehensive approach to managing their external information flows based on the use of a set of information signals for the tourism market; develops optimisation and information models of a website as a means of managing information flows and as an information signal; develops models of information flow, a model of external information flows of tourism enterprises, models of internal information flows of a tour operator and a travel agent; proposes an approach to determining the effectiveness of

The monograph is intended for scientists, specialists in the tourism sector, as well as information management specialists, entrepreneurs, masters.