* Jargon-free explanation of media compression technology and it's impact on business objectives by MPEG 4 insiders * Get a grip on MPEG-4 technology without wading through thousands of pages of specifications and details. * Navigate through the jungle of digital media business opportunities and pitfalls.

The Practical Guide to MPEG 4 offers an up to date introduction to this important interactive and multimedia compression standard (including MPEG-4 Part 10), with real examples and information as to how and where this new technology should be used. All aspects of MPEG-4 that are relevant in today's technical landscape are described in this book, including video and audio creation, production, distribution, reception and consumption environment. This book explains everything you really need to know in jargon-free language: interactive systems, content management, deployment, licensing and business models.