Co-authors have assembled a launch squad made up of hundreds of paying members to help promote the book at launch
Launch will include live video broadcast, coordinated blog content, email marketing, and social media activities to generate buzz and book sales
Co-authors have a total combined database of 35,000+ email subscribers
Outreach to influencers like Mari Smith, Guy Kawasaki, Mark Schaefer, Ann Handley, Melonie Dodaro, Goldie Chan, and many more
Author contributions to Social Media Examiner and Social Media today
Speaking engagements and media events for Jenn, Stephanie, Mike, and Amanda to come
Publicity via the Sacramento Bee and Sacramento Business Journal by Eric Butow
2020 Speaking Events:
March 2020: Jenn & Stephanie speaking at SMMW, San Diego, CA (draws Internationally viewers)
April 2020: Mike & Amanda speaking at Atomicon, UK
June: Jenn is speaking at State of Social in Australia
Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
- Why businesses need to embrace social media marketing
- Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
- Learning how to craft your business’s social media strategy using today’s formats
- How to leverage images and video in your social media outreach
- Leveraging chat bots, paid social media, and influencer marketing
- Building your business social marketing team
- Measure your social media outreach progress and improve your performance over time
