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Book 1: Differentiate or Die

The problem of too much choice affects not only the consumer, but also the manufacturer or seller. Nowadays, it is not enough to produce quality goods and fulfil customer's whims - everyone does it. So how do you stand out among dozens, hundreds, thousands of identical products? Jack Trout and Steve Rivkin will teach you how to attract customer attention and stand out among products in the same category. The authors offer several universal, non-product-specific ways to differentiate yourself and give examples of successful companies that have succeeded in doing so.

Book 2. Cargo marketing and Ukraine

 We live in a country where «cargo marketing» has won - marketing based on myths and fictions. Some businesses are comfortable in the arms of this cult, but sooner or later the collision of reality and mythology leads to devastating consequences. In this book, Alexey Filanovsky, a well-known Ukrainian marketer, analyses the most common business myths and offers simple and transparent methods and tools to help establish truly effective marketing. The second part of the book is devoted to the philosophical issues of marketing - in particular, how it creates value that satisfies consumers and contributes to the prosperity of companies.

 Based on the fundamental principles of information assimilation, the author shares his own rich experience of building successful brands. The third part of the book offers the reader a glimpse into the near future with the help of existing trends that will radically change society, consumption and markets in the coming decades.

Book 3: Inbound Marketing. Attract, engage, and delight customers online

You're holding a book that will help you make sure potential customers find your company online, so there's no reason to delay getting started. Get started now, today, this minute. The great thing about inbound marketing is that anyone can do it. It doesn't require a lot of money, but it does require an investment of your time and creativity. On these pages you will find marketing strategy and wisdom. But more importantly, you'll get hundreds of practical and accessible ideas, tools and techniques that you can put to work right away. Inbound Marketing is written by experts who understand the realities of successful marketing, not by theorists discussing the latest hypothesis.