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Every day, smart and talented people around the world make mistakes simply because they solve the wrong problems. As a result, mobile apps appear that no one uses, establishments are opened that stand empty... Businesses lose time and money. Large companies go bankrupt. Thomas Wedell-Wedelsborg is convinced that all this can be avoided if we master reframing, the ability to reformulate problems by asking the right questions at the planning stage. Then the decisions made will be effective, the ideas creative, and the risks minimal. The author's innovative method of rapid reframing took 10 years of research. You can immediately move from theory to practice so that you can look to the future and change the world for the better without stress and loss. Just like the leaders of Fortune 500 companies do.