Why is it that French women look just as glamorous in a T-shirt and pair of jeans as in a sleek designer dress? How do they look sexy, chic and timelessly elegant from eighteen to eighty? Pencil-thin, stylishly dressed and, always, impeccably groomed?

In search of answers, travel and lifestyle journalist Helena Frith Powell goes behind the scenes to investigate the famous French je ne sais quoi. Talking to fashion gurus, beauty experts and It Girls, professional seducers, lingerie designers and personal shoppers, she discovers a whole new world: indispensable wardrobe and beauty secrets; shopping done the right way and exercise routines promising lasting success; advice on sex toys, family life, relationships and clandestine affaires. French women, Helena realises, achieve maximum effect with the least amount of effort. And with the help of a few little secrets, you too can become impossibly French ...