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Most music producers are known for their sound. Rick Rubin, the most influential producer of the last 20 years according to MTV and one of the 100 most influential people in the world according to the Times, is known for something else: his ability to create a space where artists of different genres and styles can realise who they really are and what they have to offer the world.

Rick Rubin convincingly proves that creativity is not a profession or a result, but a way of perceiving the world, and everyone can find enough space for it in their lives.