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We have long been convinced that creativity is the domain of genius, the result of unpredictable inspiration. You either have the gift or you don't. However, modern research proves that in any creative field - from writing bestsellers to founding profitable companies - commercial success has a solid scientific basis. By understanding the specifics of the so-called creative curve - the optimal combination of the new and the familiar - anyone can achieve commercial success. Analysing the stories of famous people, Gannett introduces the reader to the four laws of creative success and proves that all outstanding achievements have common patterns. 

Allen Gannett, a young entrepreneur from the list of «Top 30 under 30» by «Forbes» and «Inc. He was once an unsuccessful player in the TV show Wheel of Fortune. Today, he is the founder and CEO of a market intelligence agency whose clients include Microsoft, Honda and General Electric. Using the concept of big data, Gannett easily disproves common myths about the divine nature of creativity, convincingly justifying the law of the creative curve he has derived.

A fascinating and fun journey through the roads of creativity. The great news is that there is no such thing as a "creative crisis", and if you really, really want something, your creative potential will manifest. 

Seth Godin 

"All people have the potential for great creativity. Gannett explodes the myth that creativity is some mystical talent that some people are born with, while others do not. Read this book to understand how to unlock your own creativity and the creativity of everyone on your team." - Kim Scott, New York Times bestselling author of Radical Candor.

"For those who think they are inexperienced, stifled, or creatively barren...this book is for you. Allen Gannett shows you that you're actually none of these things. You're just doing it wrong." - Ann Handley, bestselling author of Everybody Writes.