We plan to market this title extensively in the fields of labor history and sociology specifically, including advertising in important labor history, American history, and sociology journals; exhibiting at academic conferences, and advertising through listserves and websites important to the disciplines. Given the subject of the book's close parallels to the contemporary economic situation, we also think this title can reach a general readership. We will print and web advertise in a number of progressive publications, as well as in important magazines and journals that reach a scholarly audience.

A groundbreaking moment in the discourse of the labour movement and a classic text which revolutionised social history. Bernstein uncovers a period when industrial trade unionism, working-class power and socialism became a rallying cry for millions of workers; from fields, mills, mines and factories. This is the second instalment of Bernstein's critically acclaimed trilogy on the American labour movement which charts how the New Deal and labour unions preserved democracy and capitalism at a time when the survival of both was unclear.