Book Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them

Michael J. Silverstein, Neil Fiske

Product code: 20161523

Paper book «Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them», authors Michael J. Silverstein, Neil Fiske - фото №1

Book Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them

Michael J. Silverstein, Neil Fiske

Product code: 20161523

Format

Book language

Publisher

Year of publication

Category

Management. Leadership Sociology of social development Business and Management

Details

Author

Michael J. Silverstein, Neil Fiske

Publisher

Number of pages

320

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