Keynote

How we think, why we think that way and how, using simple techniques, we can think better - by the world famous creative thinking guru.

Description

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we
could all get a lot further if we used all four...

De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve.

De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

Praise

• "Excellent for leaders and teachers looking for creative ways to view the present and future." — Library Journa
• "Edward de Bono is a cult figure in developing tricks to sharpen the mind." — Times
• "The guru of clear thinking." — Marketing Week
• "Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind." — Peter Gabriel