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A winning formula for money-making success: Napoleon Hill's classic thirteen-step path to riches Napoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy got that way. After interviewing more than 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based on the notion that if we can learn to think like the rich, we can begin to behave like them. By understanding and applying the thirteen simple steps that make up Hill's formula, you can: achieve your goals change your life, and join the ranks of the rich and successful.