Book The Way Forward: From Early Republic to People’s Republic (1912–1949)
NPR, Books on Asia
- National print campaign/ galleys and e-galleys sent to
Book Forum, Book Riot, Booklist, BookPage, Buzzfeed Comics, CCG and Libraries, Choice Book Reviews, Foreword, Library Journal, Lithub, Longitude, Midwest Book Review, Panels, Paste, Pop Matters, Portland Book Review, Publishers Weekly, Rain Taxi, San Francisco Book Review, School Library Journal, SF Chronicle, Shelf Awareness, The Common Magazine, The Guardian, The LA Review of Books, The New York Journal of Books, The New Yorker, The New York Times, The Wall Street Journal, The Washington Post, Danwei.com, Paper Republic, Foreign Policy, China Rhyming, Tea Leaf Nation, China Daily, Beijing Review)
- Online/social media campaign
China focused organizations and blogs such as China Institute, Confucius Institute
- General eBook marketing plans
eBook will be available at the same time as print publication to maximize sales
eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed
Publisher and author will be promoting both e and p through social media
- General tour info
Set up virtual book talks at libraries and school that have big Chinese populations
- Promotion through the [author’s/book’s] website: [https://www.facebook.com/UnderstandingChinaComics/]
- Bookseller/Library promotions
Super annotation in Ingram Catalog, Baker and Taylor catalog advertising
- Books are aligned to Common Core Standards and/or Lexile measured
Lexiled – GN 890L
Direct mailings and newsletter advertising to Chinese-language programs at middle school level
Digital review copies on edelweiss
3 month netgalley promotion
China entered the 20th century as an agrarian society, weakened under internal and external pressures. Revolutionaries came together to bring down the last imperial dynasty but quickly split over the direction of reconstruction. Civil wars ensued, followed by WWI.
The fate of the country appeared to be in the hands of industrial powers like Britain, Germany, Japan, the Soviet Union, and the United States. All seemed lost when Japan seized all Chinese seaports, railways, industries, and fertile farmland. Yet Chinese resistance continued for eight years and the entire society was mobilized. After decades of struggling, China finally regained independence that laid the foundation for its own modernization.