Documenting the efforts of one grassroots organization that made a difference, Dorothy Swanson's story extends beyond the realms of television to demonstrate the rewards of making the voice of public opinion heard. An organization that began over 15 years ago with one woman's efforts to save one show, Viewers for Quality Television (VQT) has become an important force in the industry. Prior to Dorothy Swanson's founding of this group, there was no system in place where viewers could collectively voice their opinions to those responsible for the fate of programmes. On several occasions, Swanson's organization succeeded in convincing network executives to reconsider shows that would have been cancelled under normal business practices. VQT's endorsements continue to be an important part of many programmes' bids for survival.