Like a two-wheeled Fight Club, the Velominati are here to initiate you into the secret Rules of Cycling.

Rule #6: Free your mind and your legs will follow.

THE VELOMINATI embrace cycling not as a pastime, but as a way of life, as obsessed with style, heritage, authenticity and wisdom as with performance.

Rule #9: If you cycle in bad weather, it means you are a badass. Period.

THE RULES is their Bible. It is an essential part of every cyclist's arsenal - whether you're grudgingly cycling to work in the rain or gearing up to be the next Bradley Wiggins, Chris Hoy or Victoria Pendleton.

Rule #12: The correct number of bikes to own is n+1, where n is the number of bikes currently owned.