The Porcupine Principle is your down-to-earth and thought-provoking guide that will turn everything you assumed about fundraising on its head. Interwoven with practical fundraising tips and advice, this book will make you reflect deeply on how you fundraise. Hugely popular when originally published back in 2006, this fully revised second edition features eight new stories within the complement of 41 humorous and pin-sharp vignettes. It includes: * Divine compost - why what you do now matters * Move the snail - how problem-solving can be simpler than you think * The map is not the territory - being surprised by the truth * The porcupine principle - how to get your messaging right This is a book for fundraisers and fundraising managers who are open-minded enough to step away from the norm and try something new. Read each short but perfect parcel of wisdom in order or at random, in a gap between meetings or over a lunchtime sandwich. You won't regret it.