Russell Holden considers the policy reversal on Europe made by the Labour Party between 1983 and 1999. It charts and analyzes how the Party became pro-European, with particular emphasis on how this change was conceived and implemented. In so doing, it concentrates on how the European issue became a political priority and dynamic tool for promoting economic reform and Party unity, two essential requirements in making the Party - New Labour - a credible alternative government in the eyes of the general public.