Roland Barthes' seminal writings on the cultural power of fashion and clothing.

Roland Barthes was one of the most widely influential thinkers of the 20th Century and his immensely popular and readable writings have covered topics ranging from wrestling to photography. The semiotic power of fashion and clothing were of perennial interest to Barthes and The Language of Fashion - now available in the Bloomsbury Revelations series - collects some of his most important writings on these topics. Barthes' essays here range from the history of clothing to the cultural importance of Coco Chanel, from Hippy style in Morocco to the figure of the dandy, from colour in fashion to the power of jewellery. Barthes' acute analysis and constant questioning make this book an essential read for anyone seeking to understand the cultural power of fashion.

"No one can claim that translating Barthes is easy. Nor is it easy to assemble, as Stafford and Carter have done, such a chronologically revealing series of essays, to footnote their French sources and explain the citations in them so fully, to provide a glossary of writers to help explain the evolution of Barthes's thought, and to frame the whole with a theoretically acute history of twentieth-century social theory, dress history, and his assessment by friends and foes. The Language of Fashion is paradoxically (as Barthes would say) reader-friendly but also respectful of the difficulties of his thought, an excellent advanced introduction to his writing on la mode." - H-France Review