Publicity

• Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ) 
• Mail to long and short lead media contacts 
• Pitch reviews and interviews to appropriate blogs and websites
• Submit for PW/Kirkus/Booklist seasonal announcements issues 
• Include on appropriate checklists

Marketing and promotion

• Include (as appropriate) in themed backlist promotions 

Digital

• Include in themed social media posts in Instagram, Twitter, Pinterest, and others as appropriate
• Create social media images for key titles in multiple formats

Fans of Lane Smith and David Ezra Stein will delight in this story about stories and making sure they end in the best possible way. 

Sometimes, when a story is reaching what should be the absolute best part, the whole thing just falls apart. The ending can be too complicated, too sad, or too catastrophic. That’s why our narrator has a plan to change the way things end. And make sure they finish at just the right time, in just the right way. But even the best plans can go awry.