Franco Ferrarotti here offers a provocative look at the future of a world dominated by mass media--particularly television. He argues eloquently that the art of story-telling, the traditions of oral history, the simple pleasures of individual conversation are being lost, precisely because they embody qualities antithetical to the technological imperatives of mass society--qualities such as time to develop a thought, a thirst for details, patience, and a delight in the unexpected. He asserts that the mental habits prevailing in an age that places undue value on instantaneous images are incompatible with extended face-to-face dialogue.