Book The Culture of Al Jazeera: Inside an Arab Media Giant

Product code: 20143131

Book The Culture of Al Jazeera: Inside an Arab Media Giant

Product code: 20143131
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This volume takes an in-depth look at the Al Jazeera Satellite Channel, a first-of-its-kind pan-Arab satellite broadcaster known for its bold programming, graphic visuals and anti-western broadcasting. Focusing on critical success factors and cultural impact, it examines the distinct values and beliefs shared by the members of Al Jazeera and the organization model of the network which has allowed it to succeed where other similar ventures have failed. The work also discusses events such as the 9/11 attacks on the United States and the resulting war in Afghanistan which vaulted Al Jazeera into prominence and gave the network international relevance.

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214
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