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Our greatest value and most reliable capital is the people around us. And building relationships with them is the most important investment we make in life.

Sergiy Gaidaychuk, Ukrainian entrepreneur and public figure, founder of value-based business associations and professional social architect, tells in an interesting way about the unique experience of creating club communities, considering the process of bringing people together and communicating with them as a real way of personal growth and effective development.

Thanks to its easy-to-read style, the book, which was conceived as a professional study of club creation, has gone beyond its original intent and can serve as a personal guide to social architecture and a practical guide to managing relationships in the modern world.