Promotion to local media, including print, online, and broadcast Promotion to national sports outlets, including print, online, and broadcast Promotion to national photography and historical outlets, including print and online Publicity in conjunction with the Chicago Tribune, including ads in daily paper (400,000+ circulation), Sunday paper (700,000+ circulation), and in online editions (16M+ unique visitors per month) Released in conjunction with the NFL and Bears’s 100-year anniversary

In Chicago, the Bears’s grip on the city spans generations and cultures, endures disappointments, and impels celebration of triumphs great and small. From the team’s humble beginnings to its century-long status as the flagship NFL franchise, the Chicago Tribune has documented every season. The Chicago Tribune Book of the Chicago Bears is an impressive testament to Bears tradition, compiling photography, original box scores, and entertaining essays from Hall of Fame reporters. This expanded second edition will include updated writing from the past five years, and will be released to coincide with the 100-year anniversary of the NFL—and the Chicago Bears. The Chicago Tribune Book of the Chicago Bears is a decade-by-decade look at the team, beginning with George Halas moving the team to Chicago in 1921. The Bears soon became known as the Monsters of the Midway, dominating the sport with four NFL titles in the 1940s, seven winning campaigns in the 1950s, and a final title with Halas as coach in 1963. Their 1985 Super Bowl championship transformed the city's passion into a full-blown love affair that continues today. Professional football was practically born in Chicago, nurtured by Halas through the Depression and a world war. The NFL game was made for Chicago, in Chicago, by a Chicagoan. Now the award-winning journalists, photographers, and editors of the Chicago Tribune have produced a comprehensive collector’s item that every Bears fan will love.