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Behavioural science proves that we make predictable decisions, often to our detriment. Did you binge-watch a TV series instead of going to the gym? Did you make a less-than-successful compromise decision at work again, and a manipulative salesperson sold you a more expensive product? One of the most prominent thinkers in management, Roger Martin, put forward the theory of integrative thinking, which is about solving a problem by using opposing ideas as a basis for a new solution. Together with Jennifer Riel, they studied the impact of decisions on the future of companies.

In the book, the authors humorously describe and analyse stories when leaders of well-known companies faced a choice, provide interesting research and share their experience of making decisions that will bring you success.

Jennifer Riel is a professor at the Joseph Rotman School of Management at the University of Toronto and a strategic advisor to Fortune 500 CEOs.

Roger Martin — Professor of Business Schools, Director of the Joseph Rothman School of Management. He advises CEOs on strategy, design and innovation. He was included in the list of the most prominent thinkers in management according to Thinkers50. He is a co-author of the book &Win-Win Strategy» (&Our Format»).