This book offers the reader a first glimpse of the attitudes of the U.S. swing voter - those voters campaigns most need to pursue and who are uncommitted and believed likely to vote. It focuses on these voters from a phenomenological standpoint, identifying that which is common among them, their unexamined attitudes about politics, their approach to decision-making and their role in society. It is argued that the empirical approach to voting is indicative of a general shift in U.S. culture toward social disengagement. Topics that are covering include independent voters, the public sphere, presidential elections, voting, ethnography, phenomenology, as well as consciousness structures, introducing the work of Jean Gebser as it applies to the attitudes made evident by the subjects involved in this study.