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A book from the long list of the Financial Times I McKinsey Business Book of the Year, 2020. The inner workings of the South Korean giant that vowed to defeat Apple and conquer the world of technology!

Forty years ago, Samsung was an agricultural conglomerate that sold sugar, paper, and fertilisers. But with the advent of personal computers, Lee's boss, Chairman Lee Byung-chul, decided on a bold experiment, refocusing the corporation on the latest technologies. For decades, Samsung has been perceived as imitators rather than innovators - but now the company has climbed to the top, capturing a quarter of the smartphone market.

Drawing on years of experience as a South Korea correspondent for The Economist, The Wall Street Journal and Time, as well as his own sources inside Samsung, Jeffrey Kane offers a look behind the scenes at one of the world's largest and most powerful corporations.