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The authors are experts from McKinsey Strategy, who surveyed dozens of companies about their growth strategies and recognised the process of growth of companies that correctly chose their goals and priorities. This process came out on the graph of growth in the form of a hockey stick, hence the name. However, this "hockey stick" can be solved - and grow faster, better and simpler, remembering the established scheme. It is about how to do it, and will describe the book.

It is a good read for marketers, development directors, strategy managers, brand managers and anyone who is planning their company for the future.