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The authors — experts from McKinsey Strategy, who have surveyed dozens of companies about their growth strategies and recognised the process of growth of companies that correctly selected for themselves goals and priorities. This process came out on the graph of growth in the form of a hockey stick, hence the name. However, this «hockey stick» can be matched — and grow faster, better and simpler, remembering the established scheme. It is about how to do it, and will describe the book.

It is a good read for marketers, directors of development, managers of strategy, brand managers and all those who formulate the company's plans for the future.