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All companies strive to be great, but not all achieve it. Paul Leyvland and Cesare Mainardi see the reason for this in the gap between strategy and implementation. The authors analyse the experience of several global corporations that have succeeded in doing so and identify several key principles of their operations. In addition to interesting and useful stories about the success of leading companies, the authors offer the reader effective tools for exploring their own potential and achieving similar results, as well as provide examples of the necessary competencies in various industries.