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Is it possible to prepare for a crisis? How to protect the company's reputation? Is it possible to recover from events that threaten the very existence of a business? The prominent British consultant Amanda Coleman provides clear and convincing answers to these and many other questions that usually concern thoughtful managers and PR professionals. This up-to-date book is the result of more than twenty years of practical experience in crisis communications. Valuable advice, research results and a large number of specific examples will become a real resource in the daily activities of a professional communicator before the onset of a crisis and at any stage of it. And thoughtful planning, timely response and constant attention to people will help protect your business, making it strong and resilient to any challenges.