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How do you become a great strategist? Gates, Grove, and Jobs were the first "business stars" in the modern world of technology. Analysing their thirty years of experience in managing companies worth $1.5 trillion - Microsoft, Intel, and Apple - the authors of this book have formulated five basic rules that were common to the strategic planning of these market giants and allowed them to stay ahead of competitors who neglected these principles. It was these rules that helped the iPhone mobile phone to push far beyond the industrial giants Nokia and BlackBerry, the tiny Seattle-based Microsoft to defeat its main customer, the world's most valuable company at the time, IBM, and the almost bankrupt Intel to overcome the Japanese, Koreans, and Europeans in the struggle for world leadership in a revolutionary new technology: microprocessors.
This book is a guide to the best pages of strategic planning, management, and practical experience that will allow anyone to become an effective strategist.