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From Yakaboo:
The strategic planning textbook contains the main theoretical and conceptual provisions and practical examples of strategic management. It presents various methods of diagnostics, strategic analysis and potential of companies in various industries and forms of ownership. The authors pay special attention to marketing and innovative aspects of ensuring the competitiveness of an organisation. A separate section is devoted to strategy implementation and change management in an organisation, corporate culture and strategic leadership. All methods have been developed, tested and recommended by the Ministry of Education and Science of Ukraine.