In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.

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I have had the pleasure of reading Strategic Management during my Executive MBA classes of Corporate Strategy by Prof. H. Volberda and R. Hollen. The book has provided me with incredible insights on the topic of strategy and business models that I was able to easily apply to my own work. Especially the topics of partner and platform ecosystems has been very insightful and relevant for my own work and industry. The book provides interesting case studies of a wide variety of global and local businesses. Thanks to the steps outlined from formulating a strategy all the way to implementing has helped me tremendously in my professional life. In the past year I was able to use a lot of the material to formulate and now implement a board-level approved introduction of a freemium business model. This book is in my opinion the holy grail of strategic management and I can recommend it to anyone interest in learning more about corporate strategy, business models and innovation.

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Strategic Management: From Confrontation to Transformation is a highly practical guide, offering a rich toolbox for implementation. It skillfully blends established theories with fresh insights, illustrated through relevant business cases. This makes it an invaluable resource for those looking to effectively navigate the complexities of strategic management.