Target Audience:

• Young children ages 3-6
• Parents and caregivers interested in children’s books that foster connection and conversation

Marketing Plan:

• Launch the author and book websites with updated content and blog posts starting October 2023
• Submit to key industry reviewers, including Publishers Weekly and Library Journal
• Develop and execute an email list building campaign for both websites, aiming to enhance subscriber engagement with preorder bonus campaigns
• Relaunch the "Connection Junkie with Judd Shaw" podcast and integrate it with regular YouTube videos to maintain audience engagement
• Reactivate and boost the social media presence on Instagram, Facebook, and TikTok for both Sterling the Knight and Judd Shaw's personal brand
• Introduce a Nugget the Dragon plush toy as a merchandise tie-in with book sales, potentially bundled with book purchases
• Implement paid advertising campaigns across social media platforms and Amazon to increase book visibility
• Collaborate with social media influencers, podcasts, and media outlets to promote the book extensively
• Produce animated promotional videos featuring characters from the book to visually engage the target audience and promote story immersion
• Organize a volunteer launch team of Sterling the Knight fans to help promote and review the book in exchange for exclusive merchandise
• Utilize Judd Shaw's emerging keynote speaking engagements to promote the themes of the book and enhance brand visibility

In the second book of the Sterling the Knight series, three friends learn that bravery begins in the heart. 

As Sterling and his best friend Maxton begin their training at Wiseamor School of Knights and Chivalry, everyone is talking about the renowned Slonefall Tournament. There’s just one problem: only boys can compete! With Maxton and their new friend Jada, Sterling hatches a plan to stand up for what’s right. But will the plan work?

Sterling the Knight series fosters growth in a child’s social and emotional development.