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Jürgen Appelo, a successful entrepreneur and widely renowned expert on leadership challenges, is breaking new ground in management to help creative organisations survive and succeed in the 21st century. His new book Startup, Scaleup, Scrum is based not only on the author's own experience in managing startups, but also on research and interviews conducted in many European countries.The author's main goal is to unify the methods and tools successfully used by startups and scalers based on the principles and practices popularised by the lean and agile communities in all areas of business management. It is also about fundamentally changing the way people learn to improve themselves and transform their organisations.

For startup founders, their teams, as well as independent and corporate entrepreneurs and business leaders.