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The Spider-Man clone Ben Reilly founded the New You company, which promised unrealistic medical miracles, but in reality only replaced dying patients with almost flawless clones. Among the patients was an employee of Peter's company, Parker Industries, named Jerry Salters. During a visit to Jerry, who seemed to be recovering, Peter's Spidey sense suddenly kicked in and forced him to thoroughly investigate the activities of New T. In the process, he learnt the terrible truth: Ben had cloned almost everyone who had been in Spider-Man's life and died. Starting with those he loved with all his heart, for example: Gwen Stacy, Captain Stacy, Jean DeWolfe; and all the way to his worst enemies, like Doctor Octopus and the Green Goblin. In such an extravagant way, Ben wanted to persuade Peter to cooperate so that Parker Industries could help bring the New T to the international market. When Peter refused, Ben launched a ruthless, destructive programme. He transmitted a signal to the clones that destabilised their bodies, leaving everyone in their vicinity vulnerable to a raging zombie virus!